A Method Paper: Sharia Hotels Performance in West Sumatera

  • Eka Mariyanti Universitas Dharma Andalas
Keywords: Commitment, Sharia hotels, Performance sharia hotels, Islamic organizational culture

Abstract

Purpose: The success of the Hotel depends largely on the performance of the employees. Poor performance will affect hotel success and great performance will result in hotel success in every industry. On the road to success, there are many factors that influence success. Exploring and understanding the factors that influence employee performance in the hotel industry is the purpose of this study. through their talent they can lead the market. The main aim of this study was to look at Shariah Hotel's commitment to the performance of the halal tourism industry in West Sumatra and to determine the extent of Shariah Hotel's commitment to implementing Shariah concepts in Shariah-compliant Hotel halal in West Sumatra.

Background:  The hotel that pioneered the concept of Shariah Hotel in Indonesia is the Sofyan Betawi Hotel which implements the Shariah management system in its hotel. The concept of the Sofyan Hotel was declared the best Shariah Hotel in the world, having won the Family Friendly Hotel category at the World Halal Travel Award 2015 (World Halal Travel Award 2015). The award is an annual award, a prestigious and exclusive event representing the fastest growing halal travel and tourism sector in the world

Design/Methodology/Approach: The research design of this study is descriptive quantitative, descriptive study is used to justify current practice and to make judgments as well as to develop theory. Researchers chose the study sample because of its characteristics that could represent the general population. To satisfy this criterion, sample size was determined by reference to the Krejcie and Morgan (1970) table where (sample p value is within ± 0.05 of population P with 95% confidence level). In this case, there are different data points where one (1) or two (2) respondents represent one (1) hotel, such as the hotel owner and the hotel clerk who is the policy maker of a hotel, hence of the 648 conventional hotels that in West Sumatra consisting of 19 districts / cities, 258 self-claim that their hotel is a sharia hotel. From the 258 sharia hotels, in a population and population schedule of 250 to 259 sample of 152 respondents, The analysis unit for this study is a self-claimed hotel as a sharia hotel, to help collect author data using the questionnaire using a likert scale of 7 , data will be analyzed using Structural Equation Modeling (SEM) PLS 3

Results/Findings: This study wants to see the extent to which Islamic organizational culture influences sharia hotels performance, and also wants to prove that commitment will affect Islamic organizational culture on sharia hotels performance.

Conclusion and Implications:  Industry and policy makers who care about halal issues will understand the Islamic requirements of tourism. This will help them choose the appropriate halal alternative. Knowledge of halal tourism concepts and components related to the same industry players in developing halal tourism infrastructure and facilities, and halal travel activities. This will also help them generate specific messages to form marketing communications to attract Muslim travelers.

Published
2020-01-06
How to Cite
Mariyanti, E. (2020). A Method Paper: Sharia Hotels Performance in West Sumatera . Postgraduate Research Symposium - January 2020, 1(1). Retrieved from http://ojs.journals.unisel.edu.my/index.php/prsj20/article/view/94